Animation
Storytelling Without Limitations
Video is a powerful component of any marketing strategy. Half of all online activity is spent watching videos. Viewers retain 95% of a message when it’s in video format, compared to just 10% retention of written text. Social media users are 39% more likely to share video content than text, and social media posts containing video content generate 12 times as many shares than link and image posts combined. Campaigns with video components enjoy 34% higher conversion rates.
Animation offers a way to produce engaging video content without the high overhead of talent, equipment, and crew costs. You can simplify complex messages, and you can create literally anything—the laws of physics don’t apply. Animation has all the advantages of Illustration when it comes to brand identity, but with the added component of motion. It’s possible to stay on-brand with the way the characters move, the way the “camera”/POV moves, the pacing of the video, and more. You can also combine animation with traditional video production for a more dramatic delivery, or special effects—our explainer video for TrueSpot is a great example.
Animation isn’t limited to just videos either, your website and/or app can benefit from animated components. Interactive elements such as clicking a door to open encourage greater engagement and retention of the information presented. We’re well-versed in web design, and we know how to incorporate interactivity without bogging downloading speed or causing errors for visitors with various browsers, platforms, and hardware.
At Brother3, we work with several animators to develop engaging, brand-reinforcing content that amplifies your message and your campaign’s effectiveness. Drop us a line and we’ll show you how animation can elevate your overall marketing strategy.