SEM

Search Engine Marketing

 

When it comes to search engine results, you might find that it’s hard to get top placements for certain queries and keywords. Even an optimized website might be outranked by a competitor simply due to age of their domain, off-site ranking factors, and reputation.

That’s where search engine marketing comes into play. SEM, also commonly known as pay-per-click or PPC, gives you access to a digital auction to get your site in front of prospects using custom targeting criteria and the power of machine learning.

  • Instant Visibility

    Once you’re in the ad auction, your site can show immediately for keywords you might never show for otherwise. Similarly, if an ad needs to be updated or removed, the process is just as smooth.

  • Transparency

    We know who else is running ads on specific keywords, as well as how often you’re the top result. We use these and other factors to maximize the reach and conversions from your ads .

  • Machine Learning

    The algorithms keep track of which version of an ad gets the most engagement. Budget is distributed based on campaign goals. The power of AI is at play to help get results, but rest assured our team of experts is overseeing the whole process as well.