PRINT PRODUCTION
Meticulously Managed Smart Solutions
As we discussed in Broadcast Media, the digital age is by no means all-encompassing yet. All you have to do is drive past a TJ Maxx or HomeGoods to see that many storefronts are alive and thriving, and many customers still prefer to shop in-person. By no means is everybody “online”, and even those who are don’t necessarily conduct business online. Don’t ignore your demographics—if you have a storefront, you’ll want to represent the branding aspects of your business visually using printed materials.
Many businesses without a physical store still have print needs. If you send products out, you’ll want your packing slips and packaging materials to reinforce your brand (see Logo & Graphic Design). If you communicate with other businesses you’ll want your documents to be watermarked. Even internal documents such as handbooks, policies/procedures and forms should use your Brand Voice and contain elements of your brand design, to promote consistency and encourage buy-in from your staff.
Contrary to what a lot of people believe, direct mail is still a relevant and effective marketing option for many industries. Did you know that direct mail response rates are actually increasing? Direct mail is highly targetable, easy to track when you designate specific phone numbers or URLs, and actually offers a higher ROI than SEM. With the advent of variable data printing, it’s possible to easily customize mailers with names, handwritten notes, and personal details that greatly increase response rate. For businesses where direct mail makes sense, we find it is an important component of a wide-reaching, effective marketing campaign.
You’d be surprised how easy it is to get overcharged and underserved with print materials. With decades of retail and automotive experience, we know what works, what lasts, and what’s worth the spend. We do more than help with ordering—we offer comprehensive print management every step of the way. There’s nothing worse than coming up with the perfect design, only to find out the printing costs are prohibitive. We work with your budget in mind from the very beginning of the design stage, and we have a large network of trusted producers that will keep your projects on time and under budget.