Media Buys

Keep your traditional media presence balanced

Even in an increasingly-digital world, radio and television still hold a strong foothold in the lives of many people. It’s no mystery that commute times and evenings are critical moments for reaching consumers, and certain demographics spend less time online. But more importantly, having your messaging consistent and in multiple places can have a multiplicative effect for your strategy.

But ads don’t mystically end up on the radio or local news sites. And even know which outlets you provide the best return can be a challenge. Thankfully, we’re here to handle these tough decisions, negotiate the best rates, and get your ads placed in no time. We’ll then monitor the placements to make to ensure we’re exceeding expectations.

It’s worth noting that there are some ways traditional advertising is a bit harder to manage. Results tend to come after a campaign is completed, and making adjustments to an ad when it’s on-air is often challenging. Our team has the experience to do it right the first time based on best practices and our years of experience.

Attribution has traditionally been difficult for certain types of media, but as Apple TV and other technologies allow for direct advertising, the gap between digital and traditional media diminishes a bit. We’re committed to showing ROI and walking alongside you as strategic partners as we navigate one of the more obscure areas concerning business return.

There are a growing list of tools to connect your ads to media outlets. It can be daunting to know which ones to use at times. You may want to use a video spot on television and as YouTube pre-roll or for any number of other purposes. We understand the power of cross-platform marketing and can help iron out the nuances of your strategy.