SEO

A Strong Organic Presence Builds Exponential Growth

SEO stands for “search engine optimization,” the practice of increasing the quality and quantity of web traffic to your site through non-paid search engine results. You aren’t paying for visibility, you’re optimizing your website in order to organically rank higher in search engine results pages, known as SERPs. Organic results receive more clicks than paid advertisements, and Google’s featured snippets and related searches use organic, not paid results. While paid advertising requires continuous funding over time, SEO has much smaller ongoing maintenance requirements. If you set them up right, SEO strategies will snowball over time and continue to increase your web traffic exponentially over the years, with only the occasional cost of periodic review/optimization.

At Brother3, we use “white-hat” techniques to work with search engine algorithms, with a primary focus of providing more value to site visitors. “Black-hat” techniques that attempt to fool or spam search engines might work short-term, but they put your website at risk of being penalized or de-indexed from search engines entirely—basically a death sentence for your online presence.