MANY THINGS ARE NOT IN YOUR CONTROL, BUT A FEW THINGS ARE
Let’s face it. COVID-19 affected everyone in different ways, especially the recent high school and college graduating Classes. Sporting events, prom, and even graduations were abruptly cancelled due to coronavirus, which cause many potential memories to be missed, postponed, or forgotten. Keep Making Memories speaks to the heart by reminding us of the one reality that it’s never too late to Keep Making Memories!
BILINGUAL VIDEO MESSAGING
One way we helped Toyota of Irving reach their bilingual audience is through English and Spanish versions of the video spots to ensure that we reached the intended bilingual audiences.
SPICING UP THE SOCIAL GAME.
Since COVID-19 isn’t going away any time soon, the Keep Making Memories campaign helped offer a positive perspective to social posts which helped break up the negativity in the social newsfeeds. By repurposing customer photos taken at delivery, it was easy to give a fresh look with modern campaign branding.
CAMPAIGN EMAILS THAT DRIVES IN-STORE PURCHASES.
It is important to reach new customers as well as continue to inspire existing ones. The campaign doesn’t only reach existing customers, but we deployed a custom Keep Making Memories e-blast to 25,000 conquest customers and then retargeted those same users on social with similar messaging. This led to over 3,000 website visitors to the e-blast campaign.
DON’T FORGET ABOUT THE WEBSITE.
One pitfall with many campaigns that run on social and TV is that messaging isn’t put on the website. With the Keep Making Memories campaign, we placed consistent messaging on the home page, SRP, VDP and landing page which matched the videos and social posts. This kind of holistic approach made a better experience for the consumer which led to better website engagement and time on site.
BRANDING AND RETAIL SPOTS.
We created :30 and :60 branding spots, but we also created :30 and :15 retail spots that focus on new vehicles and used inventory which ran on Facebook, YouTube, and OTT.