OTTOBOT MOTORS

Let’s face it. Some brand names do not last the test of time. With Ottobot Motors, we not only created new branding, but we also brainstormed to create the new brand name itself.

  • BEFORE

    For an automotive brand, Big Shoe Auto Sales presented challenges with both brand recognition and marketing. We were up to the task to not only create a rebrand, but a whole new name!

  • AFTER

    Since the new vision of the auto dealership was to embrace digital retailing that guides users through the path of their purchase, we arrive at the new name of Ottobot Motors. This onomatopoeia has more of a modern approach that satisfies the vision of the business.

 

MOBILE FIRST WEBSITE.

 

Once the new name and branding were executed, we moved on to designing a new responsive website for Ottobot Motors. With over 70% of website traffic being mobile, we designed with a “mobile first” approach.

Many times the desktop has all of the great design and other bells and whistles, but the mobile site is an after thought or is limited in content. By designing with mobile as the priority, it ensures a better customer experience for optimal website conversions.

When we have the opportunity to not only design a new brand, but also tasked with designing the digital experiences, we have more creative control that leads to the best possible look and feel as well a great functionality that meets the business objectives.